Privacy Policy
1. Introduction
We value your personal privacy and are committed to protecting the personal data processed when you visit our website. This privacy policy describes how we collect, use, and protect information in accordance with the EU General Data Protection Regulation (GDPR).
2. Personal data we process
We do not collect personal data through forms, accounts, comments, or purchases on the website. However, certain information may be collected automatically when you visit the site, for example:
IP address (fully or partially anonymized)
Information about device, browser, and operating system
Visitor statistics, such as which pages are visited and for how long
This information may, in some cases, be considered personal data under the GDPR.
3. Purpose of processing
Personal data is processed for the following purposes:
To analyze and improve the website’s functionality and content
To understand how visitors use the website
To protect the website against intrusion, misuse, and technical attacks
To conduct business and marketing analysis at an aggregated level
4. Third-party services
We use the following third-party services that may process certain visitor data:
Google Analytics – used to analyze traffic and user behavior. IP addresses are anonymized to the extent possible.
Albacross – used to identify corporate visitors based on IP address and available company information. The information is used for marketing and analytical purposes.
Wordfence – used for security, firewall protection, and protection against malicious traffic.
Rank Math – used for search engine optimization and may generate technical metadata.
These providers process data in accordance with their respective privacy policies.
5. Legal basis
The processing of personal data is carried out on the basis of:
Legitimate interest – for analysis, security, and improvement of the website
Consent – in cases where cookies or similar technologies require it
6. Data retention
We do not store personal data longer than necessary for the respective purposes. Data collected via analytics and security tools is retained in accordance with each provider’s settings and policies.
7. Your rights
You have the right to:
Request information about which personal data is being processed
Begära rättelse eller radering av personuppgifter
Object to certain processing
Lodge a complaint with the Swedish Authority for Privacy Protection (IMY)
